teamdustrial

“portuguese dynamic design duo” pedrita seem determined to continue expanding their design work in all directions.
i believe this happens because they choose to but also because that’s the only way they can continue to be live & kicking in a market that has barely given them any thought.
their method is a clear example of what we in college used to call the mackgyver approach that every portuguese product designer must have, a do more with less kinda thing.
their latest project “Fabrico Próprio” assumes itself has the “design of portuguese semi-industrial confectionery”, it made me smile:D
it reminded me what Giulio Cappellini said about young british designers in the nineties, they had no great figures to look back at so they were able to do things completely new (of course if there was a figure it would be Daciano).